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a collaborative effort 



Image by Avel Chuklanov

Date: 2nd August 2022 (Tue)
Time: 7 - 8PM (+SGT)

About This Event

The career guide series is a collaborative series with BestTop Consulting to equip job-seekers or undergraduates with essential skills from the specific industry.

Each month we will introduce a new topic related to career search or a specific industry to give insights and knowledge that other webinars will not include.  


This month BestTop and StoryBuddy collaborated to organize this Personal Branding webinar to help job seekers to understand the importance of personal branding in career development.

Image by Austin Distel
Image by Annie Spratt

Learning Objectives

  1. Understand the importance of building personal brand in your career;

  2. Learn how to build an effective personal brand;

  3. Learn how personal brand can help you land a dream job offer.

Who Will Benefit From This?

Those who want to find a job in Singapore, include:

  1. Chinese students in Singapore (undergraduate and postgraduate students),

  2. Working professionals who want to find jobs in Singapore,

  3. International students from the United Kingdom, the United States, Australia and other regions who want to come to Singapore to find a job.

Image by Tyler Callahan


Sam Neo


Founder of People Mentality Inc, Stories of Asia and StoryBuddy

Sam is an HR professional with accelerated experience in market-leading companies such as Keppel Corporation and Changi Airport Group. His burning passion for HR has seen him take on a diverse range of roles in areas of Employer Branding, Talent Management, Business Partnership, Corporate Social Responsibility, Talent Acquisition and Employee Engagement, among others.


As a trusted advisor, he has worked with leaders in various large and reputable organisations such as Samsung, L’Oreal, Prudential, Diageo, Singtel Group, Under Armour, Mitsubishi Heavy Industries, ING Bank, RB, Jurong Port and more.

Esther Lim

esther profile.jpg

Head of Branding and Partnerships of StoryBuddy

Esther is an all-round storyteller who enjoys telling stories through all kinds of media, including videos, photos, social media, podcasts and more.


With a background in filmmaking and communications, her passion is helping people find their voice and help them tell their stories.


Esther has spoken in workshops and interest groups to help business leaders and entrepreneurs develop their personal brand and storytelling skills. She has also worked with clients such as Diageo, Reckitt, Great Eastern and Circles.Life to tell their stories.

Event Agenda

7:00 - 7:05 - Opening Remark​

7:05 - 7:45 - Mentor Sharing

7:45 - 7:55 - Q&A

7:55 -8:00 - Closing Remarks

Image by Marissa Grootes
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