Lesson for current intake will start on
15 March 2021
Polaris is a structured online training program consisting of masterclass and industry project.
The masterclass is conducted by a seasoned marketer. You will learn many essential marketing skills which will be very useful in real work.
B2B Market Researcher | Certified Digital Marketer | Design Thinker | Entrepreneur Mentor
Marketing Capacity in B2B Lead Gen and Content since year 2009
Entrepreneur, Design Thinker,
Digital Marketing, Data Analytics (3D) Skillset
Upcoming Alibaba Business School Netpreneur Program 2021
Learn marketing skillsets → Keys to getting competitive advantage on career growth.
Work on a real project from leading digital marketing campaign and growth marketers → Apply what you have learnt into practice.
Interact with the instructor through live Q&A and feedback session → Identify areas to improve and close the gap.
Polaris comprises of recorded video courses, live Q&A sessions, and weekly project tasks, and all of these are taking place online. The video courses are pre-recorded and are split into bit-size clips according to the curriculum. Weekly project tasks are also assigned weekly and students are required to complete the task within that week. Live Q&A sessions will be organized to enable students to ask questions.
Week 1: Break into Singapore Growth Marketing industry
During this session, students will get the industrial overview of the marketing profession in Singapore, including marketing functionalities, career paths opportunity.
The instructor will also share various real-life cases of growth marketing and customer insight from companies such as Hubspot, Tech in Asia, and Google on how digital marketing can be
Week 1 – Lesson Overview
Lesson 1.1: Singapore Marketing Industry Introduction
Lesson 1.2: Marketing Career Path
Lesson 1.3: What is Growth Marketing (Growth Marketing Funnel; Measurements; A/B Testing & Optimization; Data analytics)
Lesson 1.4: Start From Customer Insight (Market research; Customer segmentation; Persona & Customer Journey)
Design and run a marketing campaign case study for companies industry as given by the organizer. Students will be able to ask questions during the Q&A session in the course and modify their work. After the end of week 4, our side will give 1 week to students to organize and touch upon their proposal and work and hand.
Register by 14 March 2021
Complete weekly video courses and assignment
Attend live Q&A sessions to answer your questions
Complete all lessons and assignment to receive a certificate of completion at the end of 4 weeks
Top performers will have the project opportunity
Structured and practical learning on digtal marketing
Live Q&A Session
Live Q&A sessions to address individual problems
Flexible learning schedule at your own pace
Solve Real Problem
Application of essential technical knowledge to real-life projects
The top performers of the class will have project opportunity