
Polaris is a structured online training program consisting of masterclass and industry project.
The masterclass is conducted by a seasoned marketer. You will learn many essential marketing skills which will be very useful in real work.
Instructor

Elton Kuah
B2B Market Researcher | Certified Digital Marketer | Design Thinker | Entrepreneur Mentor
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Marketing Capacity in B2B Lead Gen and Content since year 2009
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Entrepreneur, Design Thinker,
Digital Marketing, Data Analytics (3D) Skillset -
Upcoming Alibaba Business School Netpreneur Program 2021
Learning Objective

Learn marketing skillsets → Keys to getting competitive advantage on career growth.

Work on a real project from leading digital marketing campaign and growth marketers → Apply what you have learnt into practice.

Interact with the instructor through live Q&A and feedback session → Identify areas to improve and close the gap.
Syllabus
Polaris comprises of recorded video courses, live Q&A sessions, and weekly project tasks, and all of these are taking place online. The video courses are pre-recorded and are split into bit-size clips according to the curriculum. Weekly project tasks are also assigned weekly and students are required to complete the task within that week. Live Q&A sessions will be organized to enable students to ask questions.

Compulsory Assessment:
Design and run a marketing campaign case study for companies industry as given by the organizer. Students will be able to ask questions during the Q&A session in the course and modify their work. After the end of week 4, our side will give 1 week to students to organize and touch upon their proposal and work and hand.
Polaris Journey
Register by 14 March 2021
Complete weekly video courses and assignment
Attend live Q&A sessions to answer your questions
Complete all lessons and assignment to receive a certificate of completion at the end of 4 weeks
Top performers will have the project opportunity

Structured Curriculum
Structured and practical learning on digtal marketing

Live Q&A Session
Live Q&A sessions to address individual problems

Flexible Schedule
Flexible learning schedule at your own pace

Solve Real Problem
Application of essential technical knowledge to real-life projects

Project
Opportunity
The top performers of the class will have project opportunity
Highlights
Upon successful completion of Polaris project tasks, candidates will be awarded certificate of completion.


You may include this into your resume as project experience and boost your chances in seeking for a job.
Partners

