Register for the full course:

Lesson for current intake will start on

15 March 2021

Programme Overview

Polaris is a structured online training program consisting of masterclass and industry project.

The masterclass is conducted by a seasoned marketer. You will learn many essential marketing skills which will be very useful in real work.

Instructor

Elton Kuah

B2B Market Researcher | Certified Digital Marketer | Design Thinker | Entrepreneur Mentor

Marketing Capacity in B2B Lead Gen and Content since year 2009
Entrepreneur, Design Thinker,
Digital Marketing, Data Analytics (3D) Skillset
Upcoming Alibaba Business School Netpreneur Program 2021

Learning Objective

Learn marketing skillsets → Keys to getting competitive advantage on career growth.

Work on a real project from leading digital marketing campaign and growth marketers → Apply what you have learnt into practice.

Interact with the instructor through live Q&A and feedback session → Identify areas to improve and close the gap.

Syllabus

Polaris comprises of recorded video courses, live Q&A sessions, and weekly project tasks, and all of these are taking place online. The video courses are pre-recorded and are split into bit-size clips according to the curriculum. Weekly project tasks are also assigned weekly and students are required to complete the task within that week. Live Q&A sessions will be organized to enable students to ask questions.

Week 1

Week 1: Break into Singapore Growth Marketing industry

During this session, students will get the industrial overview of the marketing profession in Singapore, including marketing functionalities, career paths opportunity.

The instructor will also share various real-life cases of growth marketing and customer insight from companies such as Hubspot, Tech in Asia, and Google on how digital marketing can be

Week 1 – Lesson Overview

Lesson 1.1: Singapore Marketing Industry Introduction

Lesson 1.2: Marketing Career Path

Lesson 1.3: What is Growth Marketing (Growth Marketing Funnel; Measurements; A/B Testing & Optimization; Data analytics)

Lesson 1.4: Start From Customer Insight (Market research; Customer segmentation; Persona & Customer Journey)

Compulsory Assessment:

Design and run a marketing campaign case study for companies industry as given by the organizer. Students will be able to ask questions during the Q&A session in the course and modify their work. After the end of week 4, our side will give 1 week to students to organize and touch upon their proposal and work and hand.