Business Analysis @ Company X
Task 2 - Competitor Analysis (2-3 Hours)
You are part of Company X’s Business Analysis team and have been approached by your supervisor, Thomas, who wants to better understand the business landscape that Company X is in. This will be particularly helpful for the company in understanding the current business trends in the industry, so that we can better serve our customers. Additionally, this will also help us to understand how we compare to other competitors in the market, allowing us to establish business and marketing plans that will help us to stand out from other competitors.
Here is some background information about Company X that Thomas has given to you:
Founded in __, Company X aims to …
The current business goal is to …
Well done on completing your first task! Next, your task is to identify our competitors and analyse their business strategies, and submit a report that summarises your findings.
Think about other areas where customers go for the products or services that Company X offers. Identify 2-3 other companies or areas that stand out to you the most, and research on their business and marketing strategies. You can obtain any information that is provided on their company website, social media or the internet.
Your report can include:
Justification on why they are considered to be competitors of Company X;
The products or services that these companies provide;
The strengths and weaknesses of their business strategies;
How their business strategies are similar or different from Company X;
Possible explanation of the success their business strategies.
Some simple information regarding Company X’s business strategies can be found in the file under the Resources section below. You can refer to this information to help you with your task.
Your report should not be longer than 4 pages long. Please submit your report in a .pdf file in order to unlock the model answer that is prepared by us.
Submit Your Work
Please make a genuine attempt at your work.
Model answer will only be available to you after you have submitted your work.
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